Some customer service measurements are used frequently, to ascertain how a business is performing with regards to customer service. What's important would be to ensure that service or your product has a presence at buying decision making process of customer the time and area that the customer would commonly develop a need. Barriers within their decision making process will prevent the customer from moving forward in the sales cycle.
The customer will seek to remove the threat that the product or service WOn't do what they need it to do. It really is important that the marketing collateral establishes the buying self-confidence of your prospective customer and is comprehensive. The customer has to feel certain that service or the product can fulfil their need.
What's important is to ensure that the product or service has a presence at the time and place that your customer would generally develop a need. Challenges in their decision making procedure will prevent the customer from moving in the sales cycle.